Our Story

Agreement with Norba Group

On 1st March 2017, Rai Way concluded an important multi-year agreement to carry out the maintenance of Norba Group’s radio and television broadcasting network. The Norba Group (Gruppo Norba) is a local operator that has been active in Italy for more than 40 years; they are considered leaders in the multimedia communications sector in southern Italy.

Contextually, Rai Way has acquired the total capital of company Sud Engineering S.r.l. from Telenorba, with more than 30 transmission sites located in Puglia, Basilicata, and Molise.

Thanks to our agreement with Norba Group, Rai Way has been able to consolidate our role as network provider of reference for the Italian radio and television system, increasing the number of MUX managed and allowing for a diversification in our client portfolio.

Listing on the stock exchange

2014 was a pivotal year for Rai Way. Being listed on the Telematic Stock Market of the Italian Stock Exchange, which happened in November, saw Rai acquire hundreds of new shareholders – among these were some of the most important institutional investors on the Italian, international, and public retail market. This only confirmed a deep-rooted appreciation for our human assets, our technological excellence, and for the results and development prospects of the Company.

With this IPO, Rai Way began to open itself up to the market, reinforcing its image as an independent entity with an aim to value talent and infrastructure in order to acquire new clients and provide ever more innovative services.

Analogue switch-off

2012 was a fundamental technological milestone for the entire Italian television system: it marked the end of the analogue era and the integral conversion to digital terrestrial television broadcasting networks.

Thanks to a project coordinated by all its structures, Rai Way was able to adhere – within the given deadline – to regulatory objectives (law n. 112/04) for digital terrestrial network coverage, completing the switch-off in 2012.

On 4th July, with the switching off of analogue signals transmitted from Monte Pellegrino to Palermo, Rai Way finalised a 4-year project, transitioning the last of Rai’s historic transmission platforms into digital.

A consistent and fundamental level of commitment which, thanks to the in-sourcing of various technical activities, allowed us to place value upon our internal knowledge in a way that was generally economically efficient.

In a digital media and multi-platform context, which offers more and more payment-based services, DTT represented, for viewers, a substantial change. It offered better quality content and a greater accessibility to free-to-air channels.

DTT is still the most widely used television platform today, and is the most technologically reliable platform for the live broadcasting of large events.